Cheap Prices or Fancy Location?

Business owners are constantly struggling to see what they can do to attract more customers, which is why a commercial remodeling can be so important. Nowadays, competition is fierce in almost every industry. Whether you own a restaurant, an apparel shop, a gym or any other kind of business you can almost be certain that competition will be tough. If you’ve been in business for a few years now, I can almost assure that you have far more competitors now than you did when you first started.

There are different approaches businesses take to stay on the top and attract more customers. Some go for cheap prices and massive consumers, while others go for luxurious locations or products and wealthier customers. Now I am not saying that one approach is better than the other one because one can work better depending on the sector or industry you are in. But truth be said, people like nice things.

I think if you really want to get customers based on the price you offer, then classy store interioryour prices better be significantly lower than your competitors’. If that’s not the case, I think it’s not worth it to have a sloppy location just to save your customer one or two bucks. The first thing you need to do to make a sale is to attract people into your store. Once they are there you can convince them about buying your more affordable products. However, if you can’t get them to go to your store, you will find yourself out of business in no time.

Sometimes offering cheaper prices might not work because your store is not appealing enough to the eyes of your customers. Investing in your business is a must; don’t let your business stay behind. If you see that your store has had the same look during the past few years then you know you have to start a commercial remodeling project now!

The Importance of Commercial Remodeling

This is the story about a business owner named John. He entered the trade a little too young; at 21 he had already created his first start up in downtown Roanoke, Virginia. Business was slow at first and he wondered why. He didn’t have resident mentors or round the clock coaches (obviously). Naturally, he had to reach out to people who were successful yet approachable in the industry. He went to a cocktail party one night and met a bright, young entrepreneur from Vietnam, his name was Phat. He explained his case, and one day completely out of the blue, he received a call from him; he asked if he could visit John to help him sort out his problem. When he went over, all he needed was a first glance at his headquarters to narrow the problem down to one word ‘’informal’’ that’s how this place looks, that’s why you don’t impress clients, that’s why they don’t take you seriously.

His message was clear and concise but also painful. How could he not have seen it? He had papers everywhere, cluttered desks and disorganized office space. John’s business consisted of a small team of 3 techies trying their best to join the technological bubble and come up with something they could sell, maybe an app or some joint venture. If John wanted any of that to happen in the traditional way, he knew he had to invest and redesign. He contacted a commercial remodeling firm, they came in, did measurements and recommendations, a few thousands read their estimate. ‘’Do it’’ was his answer.

He closed the office for a few days and by the time they were done, it was a COMMERCIAL remodeling firm180 degree turn for them, they could actually meet there with clients instead of overpaying for a latte at the local Starbucks. They changed the overall company culture; the team of 3 suddenly grew (along with revenue). People were a lot more motivated, he was delighted to walk into the company every day, as well as their visitors. It was cozy but professional looking. He is still surprised the commercial remodeling firm gave him such a great price in fact, he’s pretty sure if he did an R.O.I. analysis (Return on Investment) analysis it would come up with tenfold yields. Commercial remodeling was as influential in his company’s growth as their mission, vision and company culture. He owes this to the nice gentleman (Phat) who came in and pointed out the obvious: make your company look professional.